1 IN 3 WIN $100 SWEEPSTAKES

AMERICAN MODERN | FEBRUARY 2019

THE PROBLEM: The 1 in 3 Agents Win $100 Sweepstakes began at American Modern Insurance Group in 2018. For five quotes, an agent was entered into a drawing where 1 in 3 would win $100. For 2019, the incentive intensified with multiple forms of entry and point values. Agents needed to earn 25 points and then they would receive a 1 in 3 chance at $100. 

THE SOLUTION: Because of the complexity of the 2019 campaign over the 2018 version, the team and I needed to find a simplistic way to show an agent how to win. Multiple touch points and channels were used, all containing the chart of how to earn points. While the incentive was complicated, this design made it extremely digestible to agents.