2019 SALES AND MARKETING CONFERENCE

AMERICAN MODERN | NOVEMBER 2018

THE PROBLEM: The Sales and Marketing Conference at American Modern is a yearly conference in which both departments come together to share ideas, results and goals for the next year. The conference is a much anticipated event and always includes a theme and overall look. While the look doesn’t need to follow strict brand guidelines, it still needs to feel part of the brand and fit within the theme. For 2019, that was Magnify Momentum.   

THE SOLUTION: Since this was a one time event, I decided to take a risk with trendy 70s styled bright ribbons and dark backgrounds. It keeps within the brand colors and fonts, but caught everyone’s attention at the conference, making it an instant hit.