EMBRACE PET HEALTH MATERIALS

EMBRACE + eRENTER PLAN | MARCH 2017

THE PROBLEM: Embrace Pet Health Insurance and eRenterPlan, a rental insurance company, are both agent partners of American Modern. They wanted to team up and offer exclusive pet health insurance to eRenterPlan’s rental customers. They needed consumer facing materials that highlighted the benefits of Embrace over other pet health insurance services. 

THE SOLUTION: Since the team and I had no access to renter’s emails, a print campaign was developed. It contained a flyer to explain the new offerings to the rental property landlords as well as a brochure and postcard for their leasing offices. This multi-touch campaign caught the attention of all players and started a successful partnership.