DJ PHENOM BRANDING

DJ PHENOM | MARCH 2016

THE PROBLEM: Phenom is a DJ in Cincinnati that had been wanting to grow his client base and establish his brand. He wanted a logo and brand that was clean, bold, modern and simplistic. It had to evoke a sense of music and rhythm and easily work on all materials. 

THE SOLUTION: A strong wordmark and bold color palette was the best choice for Phenom. Keeping the logo simple, the viewers eye follows the negative breaks of the word, fluidly and rhythmically reading the logo. Phenom loved the concept, wordmark and colors right away and appreciated how it cleanly worked on all pieces on content.